Our success goes hand-in-hand with your success.

Vision Trends' core values guide everything we do, from the vendors we partner with, to how we communicate with our members. We are different than other groups, because our founders were practicing optometrists facing the same opportunities and challenges as other independent optometric practice owners for over 35 years. We are committed to building independent optometry together!

FIERCELY INDEPENDENT

We are not owned by a large corporation, nor beholden to a large manufacturer trying to push their own products. We are not owned by a venture capital firm seeking to grow their own profits while undermining your practice and your reputation.

SOLUTIONS DRIVEN

We believe independent optometry's best days are still ahead! We deliver innovative product and service solutions and exclusive vendor programs to help you build your practice.

TRULY TRANSPARENT

Our members are always first! Our founders believe in clear and consistent communication to be truly transparent with our processes and procedures. We are committed to your practice's success and believe transparence is the foundation for trust.