Strength. Clarity. Partnership.

Membership Means Everything


Independent practices are built stronger and rise higher when they’re backed by a business partner with solutions built for lasting success.

  • Exclusive savings for improved cost of goods.
  • Access to a premier ophthalmic lab.
  • Experienced insurance billing and credentialing support.
  • Financial programs that move your practice forward.
  • Training that elevates every member of your team.

Your next level starts with a simple conversation.
Discover what a Vision Trends membership can mean to your practice's future.

Let's Talk LEARN MORE
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Vision Trends Means More:

Power of Choice

We build and deliver proven programs through trusted partners, empowering you to choose the solutions that make the most sense for your practice. You stay independent while accessing the resources you need to grow.

Business Solutions

Our purpose‑built programs tackle your biggest operational challenges, including: Insurance administration, Staff training, Cost‑of‑goods management, and Support services such as: credit card processing and bookkeeping

Industry Partnerships

With over 100 vendor partners, you gain access to top offerings across every area of your practice - including exclusive programs like: In‑office finishing single vision and progressive lenses for VSP members, Free and/or discounted website and digital marketing with Eyecare Pro, Free practice subscription to ABB Analytics

Membership Engagement

Connect, learn, and innovate through: National annual events, Local market dinner meetings, Peer2Peer Practice Meetings, All designed to help you collaborate, share ideas, and drive meaningful growth in your practice.

What Our Members Are Saying:

“I've known Dr. Toups for over 30 years...It's all about family with Dr. Toups and the Vision Trends group.”

Eye Trends - Memorial Scott Ryf, OD

“What brought me in to Vision Trends was the special pricing and increased profit, but what's kept me are the relationships built, camaraderie and learning practice management tips from friends at the meetings.”

Strong Vision Center Jane Strong, OD

“Any part of your practice, you need help with, they have a tool. You don't have to go anywhere else.”

Eyecare of Catoosa Hills Brett Howell, OD

Our Membership Fits Your Needs:

Silver

$249/mo

Entry-level membership for entry-level practices

Basic Savings

  • check mark with hex color 27aae1 Exclusive Negotiated Discounts
  • check mark with hex color 27aae1 Basic Rebates
  • check mark with hex color 27aae1 Free Business Analytics
  • check mark with hex color 27aae1 5% VT Lab Solutions Rebate
  • check mark with hex color 27aae1 25% Annual Meeting Reimbursement
  • check mark with hex color 27aae1 CC Processing (Flat Fee or Surcharge)
  • check mark with hex color 27aae1 Annual Practice Review
  • check mark with hex color 27aae1 Insurance Billing Services
  • check mark with hex color 27aae1 Insurance Credentialing Services

Gold

$499/mo

Best for medium-sized practices

Access to Lab Ownership, Increased Rebates

  • check mark with hex color 27aae1 Exclusive Negotiated Discounts
  • check mark with hex color 27aae1 Enhanced Rebates
  • check mark with hex color 27aae1 Free Business Analytics
  • check mark with hex color 27aae1 7% Rebate - VT Lab Solutions
  • check mark with hex color 27aae1 50% Annual Meeting Reimbursement
  • check mark with hex color 27aae1 Credit Card Processing
  • check mark with hex color 27aae1 Annual Practice Review
  • check mark with hex color 27aae1 Discounted Insurance Billing Services
  • check mark with hex color 27aae1 Discounted Insurance Credentialing Services
  • check mark with hex color 27aae1 Bookkeeping Services

Platinum

$749/mo

High Volume practices

Maximum Profitability, Maximum Partnership

  • check mark with hex color 27aae1 Exclusive Negotiated Discounts
  • check mark with hex color 27aae1 Total Rebates
  • check mark with hex color 27aae1 Free Business Analytics
  • check mark with hex color 27aae1 10% Rebate - VT Lab Solutions
  • check mark with hex color 27aae1 100% Annual Meeting Reimbursement
  • check mark with hex color 27aae1 Credit Card Processing + AI Integration with EHR
  • check mark with hex color 27aae1 Semi-Annual Practice Review
  • check mark with hex color 27aae1 Discounted Insurance Billing Services
  • check mark with hex color 27aae1 Discounted Insurance Credentialing Services
  • check mark with hex color 27aae1 Bookkeeping Services
  • check mark with hex color 27aae1 Fractional Accounting Services
  • check mark with hex color 27aae1 Practice Valuation Services
  • check mark with hex color 27aae1 Doctor Buy-in Financing Program

Plus, Vision Trends offers additional membership levels for independent practice owners building a cold start practice or owning multiple locations.

 

Industry Partnerships For Every Area Of Your Practice:

Membership Means Everything

More savings. More support. More freedom for independent practices. Email us to learn more.