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  • FIERCELY INDEPENDENT Optometric Alliance: We are not owned by a large corporation, nor beholden to a large manufacturer trying to push their own products. We are not owned by a venture capital firm seeking to grow their own profits while undermining your practice and your reputation.
  • An ENTREPRENEURIALLY DRIVEN Optometric Alliance: We believe independent optometry's best days are still ahead! We believe in OUR success, we believe in YOUR success. To this, we deliver innovative product and service solutions as well as exclusive vendor programs to help you manage and build your practice.
  • TRULY TRANSPARENT Optometric Alliance: Our members always come FIRST! Drs. Inns and Toups believe in clear and consistent communication allowing us to be truly transparent with our processes and procedures. We truly want the best for you and your practice and we believe transparency is the foundation for trust.