About Us

Vision Trends is an Optometric Doctor Alliance founded by practicing Optometric Physicians, and advocating for the long term growth and sustainability of INDEPENDENT OPTOMETRY.

Here's just some of what we do to support our members:

  • Negotiate vendor programs to maximize profitability, and members always receive 100% of vendor rebates.
  • Pay members to grow at reduced or no cost partnerships with Glimpse Analytics, Eye Care Pro, and more.
  • Member Engagement and Education are second to none with our Spring Academy, Annual Meeting and Peer Meetings scheduled throughout the year.

And these are the basics.  Find out More


Member Area Login

Already a member? Log on to the Vision Trends Member Portal for the latest Vendor Programs, Alliance Events and new Practice Builders including our Insurance Solutions Programs, click below to be taken to the Member Login screen.



Not a member yet?  Click here to join.

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